Dr Shauna Tan

  • MBBS (Singapore)
  • Certificate of Competence in Aesthetic Dermatology, Aesthetics Practice Oversight Committee (APOC)
  • Member of the American Academy of Aesthetic Medicine (AAAM)

the doctor is in.

As someone who understands the struggle of conforming to social norms of the ideal appearance, Dr Shauna knew early on that she wanted to have the skills to help others improve their appearance and confidence. Having a strong grounding in plastic surgery and aesthetics medicine gave her insight into common skin and aesthetic concerns.

Beyond the surface, many of these cosmetic concerns impacted patients’ self esteem, body image and often negatively affected their confidence. They turn to makeup to conceal their insecurities, but are often left dissatisfied. Realizing this gap and seeing first hand the impact this had on her patients, Dr Shauna decided to work on creating products that nurture one’s skin to help her patients get over these insecurities and let them glow with confidence even when they are barefaced.

A philosophy she practices herself, she believes the secret to healthy skin is simple, effective products, minimizing makeup application and the right diet and lifestyle.

“Understanding how actives interact with the skin and each other is crucial in achieving the best skin outcome. Yet, the science is often missing amidst the noise."

Co-Founder, Dr Shauna Tan

Jolene Ng

  • Founder, BasicallyJo
  • Co-Founder, O2Genes

Having dealt with acne and eczema since her teens, Jo understands the emotional struggles associated with sensitive skin. Her condition has led to a lack of self-confidence, frustration & self-blaming over the years. Hence, she yearns to build an authentic skincare community to share knowledge and experiences with like-minded people, who are constantly on the lookout for skincare products that have no fluff and truly work.
Additionally, she also understands the challenge to find suitable skincare products amidst all the clutter in the beauty industry. With every brand claiming to be the best, she decided to dive deeper into the arena of beauty and skincare by studying its ingredients, texture and efficacy. Through her experience, she hopes to inspire those struggling with sensitive skin, as well as enable them to embrace and find strength to cope with their skin conditions.

  • minimalist

    We do not believe in flashy ingredients for the sake of marketing, nor do we actively pursue premature expansion for the sake of profits. We only focus on the bare essentials that are necessary in making an impact to your skin.

  • high efficacy

    Each ingredient is carefully handpicked & selected based on its benefits for the skin.